By Lesiba Lekgetho
Diepkloof businessperson Nelly Monageng runs Monageng Market Pick n Pay, a third generation family business in Soweto.
Monageng says the business grew from selling fresh meat to striking a franchising deal with retail giant Pick n Pay.
Her grandparents owned a butchery which began trading in Diepkloof in 1972, which has been converted into the first Pick n Pay in the area. Monageng says over the years her father faced tough challenges such as the emergence of informal tuck shops and the opening of a small shopping centre in the vicinity.
“But the stiff competition served as an incentive for us to rethink our business model, market research and pricing strategy. We had been comfortable for a very long time, assuming that the customer will come to us and the price we put is the price we pay. The butchery was then expanded to become a supermarket offering a range of different goods, once the township malls and shopping centres began mushrooming. “With the help of Awethu Project business incubation we gained new entrepreneurial skills and fresh business strategies,” she said.
Monageng said in February 2016 a revamped Monageng Market Pick n Pay was launched, offering both local products and Pick n Pay’s goods.
The store now employs eight people, according to Monageng.